As a online seller you can no longer ignore it, the e-commerce market continues to grow and the national borders are increasingly fading. The consumer finds it less and less important whether a product comes from their own country or abroad, A high quality product and good price is much more important. As a result, more and more sellers are going starting to work with Cross Border e-commerce.
What is cross border e-commerce?
Cross Border e-commerce means that a seller does not only sell products within his own country, but also outside the national borders. Worldwide around 25% of the orders takes place via Cross Border E-Commerce. The main reasons for placing an order abroad are lower prices, larger assortment or a specific product that is cannot be purchased somewhere else.
As a seller you can therefore optimally benefit from the possibility of a much larger market. Yet Cross Border e-commerce does not always turn out to be as simple as it is initially thought. Logistical problems are an annoying problem that many sellers have to deal with. Here at Vareya we can help you with any logistical challenges you might face.
Cross border logistics for selling abroad
When you start selling products abroad, it is important to think carefully about the logistic side of this process. A handy way to tackle the logistics process is using an e-fulfillment center. In previous blog you can read everything about what e-fulfillment is and how it can contribute to smooth running of the logistics process of Cross Border e-commerce. Of course there are many more questions that could rise about Cross Border Logistics. We are happy to go through some of them.
How am I going to store my stock?
In most cases, companies start selling abroad from the their home country, in the beginning the stock will also be stored there as well. However, if you start to notice after a while that certain continents or countries are selling well, you can choose to store (part of) your stock locally. In this case an e-fulfillment partner would be a good option, because they have the knowledge and expertise about selling in other countries.
If you want to store your stock abroad for Cross Border Logistics, it is good to find out for which products you want to do this. You do not have to store your complete product range locally, you can also opt for part of your product range, the so called fast runners.
Which delivery options do I choose Cross Border Logistics?
When you choose to expand your existing market to markets abroad, the carrier/shipper is also an important aspect. You will most likely choose to have the same carrier that you’re using in yoyur home country to carry out your online orders abroad. To take the next step on the international marketing market, it can be super useful to have a look at different carriers. For example, switching shipping partners, using local carriers or add multiple different carriers to different countries could make it even more attractive for end consumers.
Amazon fulfillment as a valuable opportunity
If you are going to opt for cross-border e-commerce, Amazon fulfillment is a great opportunity that you should not forget. Amazon fulfillment means that you can sell your products through this platform. There are often specific sales platforms different countries. In previous blog we already told you a thing or two about Amazon fulfilment.
Amazon fulfillment could also be a good option if you would like to get started with cross border logistics but do not yet have sufficient knowledge of the market. By starting on a so-called marketplace, you get to know the market a lot better. You can always set up a local webshop later.
